But Bonner is quick to point out that Keyport does not encourage one of its products over another. Keyport has a team of wholesalers that visits the companies selling the product and conducts training. Besides the roster of companies that offer the traditional annuity, several new firms have joined the distribution network to sell Advisor Vista, a sign of real confidence in the product, Bonner argues. "In this way, there's an incentive for the firm to keep the contract in place."īonner is encouraged by the program's success so far in attracting vendors to sell the product-several more are close to climbing on board- since its launch last summer (The company has no retail distribution of its own.). With this in mind, Keyport has struck a deal with the 45 banks, wire houses, regional broker-dealers (including PaineWebber and Salomon Smith Barney) and financial planners that offer Keyport Advisor Vista: If there's an early surrender, the firm will repay Keyport a portion of the compensation paid for making the initial sale.
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